Which of the following is a marketing mix characteristic of the organizational buying behaviour?
A) The focus is on delivery time and post-sale service.
B) Advertising and other promotional forms are technical in nature.
C) Online buying over the Internet is widespread.
D) Goods and services are purchased on the basis of specifications that are technical in nature.
Correct Answer:
Verified
Q53: MKL Inc.processes wheat into flour, which is
Q54: If the price of brake pads goes
Q55: Derived demand means the demand for industrial
Q56: Firms selling consumer goods or services often
Q57: Identify the buying process characteristic from the
Q59: The practice of organizational buyers attempting to
Q60: For many organizations, purchase decisions are made
Q61: Once an organization making a purchase decision
Q62: Mark & Co., a regular purchaser of
Q63: At which stage in the buying decision
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents