Which of the following is true of exploratory research?
A)It examines elements such as the effect of advertising on sales and the relationship between price and perceived product quality.
B)It is designed to identify cause-and-effect relationships among variables.
C)It provides researchers with conclusive data that answers particular questions, instead of giving them a general understanding of the marketing problem.
D)It provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research.

Question

Quizplus · Accepted Answer

Exploratory research generally provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research.

Which of the Following Is True of Exploratory Research