Mandy & Co.have spent $10,000 on its advertising campaigns.The company wants to analyze how the advertising campaign has affected sales.Which of the following types of research can researchers at Mandy & Co.conduct to assess the influence of advertising on sales?
A)preliminary research
B)causal research
C)exploratory research
D)descriptive research

Question

Quizplus · Accepted Answer

Typical causal research studies examine elements such as the effect of advertising on sales, the relationship between price and perceived product quality, and the impact of package design on sales.