Simmons Publishers Has Decided to Analyze the Attitudes of Readers

Simmons Publishers has decided to analyze the attitudes of readers toward its newspaper, The Good Day.The publishers want researchers to collect data that is original and specifically collected for their newspaper.The researchers organize an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the newspaper.The researchers also discuss topics related to the newspaper with individuals in a free-flowing conversation. Simmons Publishers also needs detailed information on marketing opportunities for its newspaper.Simmons decides to use _____, which are detailed individual interviews where researchers can discuss topics with an individual at length in a free-flowing conversation in order to discover information that may help address their research.

A) quantitative research
B) in-depth interviews
C) internal data
D) secondary data