A(n) _____ includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.
A)observational research
B)omnibus survey
C)syndicated study
D)test market

Question

Quizplus · Accepted Answer

An omnibus survey includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.

A(n) _____ Includes the Voluntary Participation of Respondents in Routine