The fifth step in the market research approach is:
A)generating report and recommendations.
B)conducting exploratory and qualitative research.
C)compiling, analyzing, and interpreting data.
D)collecting quantitative research information.

Question

Quizplus · Accepted Answer

After data has been collected, it has to be compiled, analyzed, and summarized so that it can be turned into actionable information.

The Fifth Step in the Market Research Approach Is