David and Mary decide to buy a house.Once they purchase a house, they start looking to buy the right set of furniture, a television set, and a refrigerator.Meanwhile, Mary starts purchasing groceries for the kitchen. When Mary went out to shop for groceries, she was involved in _____ problem solving.

Question

Quizplus · Accepted Answer

For products such as table salt and milk, consumers recognize a problem, make a decision, and spend little effort seeking external information and evaluating alternatives.The purchase process for such items is virtually a habit and typifies low-involvement or routine decision-making.

David and Mary Decide to Buy a House