Jamie decides to buy a laptop for himself.He inquires about different brands from his friends who already have laptops.He also puts up his hunt for the "right laptop" on Facebook, expecting reviews from friends who own laptops.Isaac, Jamie's friend who owned a particular laptop, told Jamie that the laptop had excellent features, and it was one of his best investments.He analyzes the responses and decides to buy the laptop Isaac has. Which of the following has influenced Jamie's choice?

Question

Quizplus · Accepted Answer

Jamie's choice was influenced by socio-cultural influences.Socio-cultural influences, which evolve from a consumer's formal and informal relationships with other people, also have an impact on consumer behaviour.These include personal influence, reference groups, family, culture, and subculture.

Jamie Decides to Buy a Laptop for Himself