Jamie decides to buy a laptop for himself.He inquires about different brands from his friends who already have laptops.He also puts up his hunt for the "right laptop" on Facebook, expecting reviews from friends who own laptops.Isaac, Jamie's friend who owned a particular laptop, told Jamie that the laptop had excellent features, and it was one of his best investments.He analyzes the responses and decides to buy the laptop Isaac has. Isaac shared his laptop experience with Jamie and influenced Jamie.This is an example of _____.

Question

Quizplus · Accepted Answer

People influencing each other during conversations is referred to as word of mouth.Word of mouth is perhaps the most powerful information source for consumers, because it typically involves friends or family who are viewed as trustworthy.

Jamie Decides to Buy a Laptop for Himself