Amanda and Chris are married.Usually, Chris buys clothes according to Amanda's opinions, and Amanda decides the groceries to be bought.Chris makes decisions regarding house and car maintenance.However, when it comes to Christmas vacations and gifts, Amanda and Chris make decisions together. If Chris buys most of his clothes based on Amanda's opinions, Amanda is a(n) _____.
A)information gatherer
B)influencer
C)purchaser
D)user

Question

Quizplus · Accepted Answer

Roles of individual family members in the purchase process are another element of family decision-making.Five roles exist: information gatherer, influencer, decision maker, purchaser, and user.Family members assume different roles for different products and services.For example, 70 - 80 percent of wives either influence, as Amanda does, or make outright purchases of men's clothing.

Amanda and Chris Are Married