A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

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A marketing environmental scan is a process of examining and evaluating trends, opportunities, and potential threats that might affect a business's marketing efforts. It involves analyzing various factors or forces that make up the marketing environment, such as political, economic, social, technological, legal, and environmental factors (PESTLE analysis), as well as competitors and customers. The purpose of this analysis is to identify key success factors, anticipate changes in the market, and adjust the business's marketing strategies accordingly.

A Marketing Environmental Scan Is Performed to Identify Trends and Pinpoint