Which of the following is true of the marketing process?
A)It is the process of drawing attributes that make up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels.
B)It refers to the process of analysing distribution channels, retail formats, and merchandising used to sell the product.
C)It involves defining the specific group of existing customers to which marketers direct their marketing efforts.
D)It involves identifying consumer needs, managing the marketing mix for these needs, and realizing profits and revenues.

Question

Quizplus · Accepted Answer

In short, the marketing process involves (1) identifying consumer needs, (2) managing the marketing mix to meet these needs, and (3) realizing profits, or in the case of non-profits, securing revenues or providing services to those in need.

Which of the Following Is True of the Marketing Process