Seven Eleven Shopping Mart has launched an offer to attract more customers.It will be giving discounted movieonline.com coupons to all customers who make purchases of $75 and above at any Seven Eleven store.The offer is valid on three special days.Seven Eleven is also hosting a "Have Fun Fair" at all stores, which includes children's scavenger hunts, a jumping castle, bingo, and educational demonstrations.Seven Eleven will be presenting the winners with free shopping coupons worth $100 at its stores.Which marketing practice has Seven Eleven adopted when hosting fairs at all its stores and giving out prizes to winners at the fair?

Question

Quizplus · Accepted Answer

Seven Eleven has adopted experiential marketing.Experiential marketing is an approach where marketers create opportunities for consumers to interact directly with a brand.Instead of relying on mass media, a brand creates an occasion for a few consumers to interact personally with it and then spread the word to others.This builds awareness and generates word-of-mouth buzz and other forms of publicity for the brand.

Seven Eleven Shopping Mart Has Launched an Offer to Attract