Seven Eleven Shopping Mart Has Launched an Offer to Attract

Seven Eleven Shopping Mart has launched an offer to attract more customers.It will be giving discounted movieonline.com coupons to all customers who make purchases of $75 and above at any Seven Eleven store.The offer is valid on three special days.Seven Eleven is also hosting a "Have Fun Fair" at all stores, which includes children's scavenger hunts, a jumping castle, bingo, and educational demonstrations.Seven Eleven will be presenting the winners with free shopping coupons worth $100 at its stores.Which of the following is true of Seven Eleven's partnership with movieonline.com?

A) Seven Eleven and movieonline.com have a formal strategic alliance to increment their business.
B) The parties have a promotional partnership.
C) Their partnership is an example of traditional marketing.
D) Seven Eleven and movieonline.com are practising the societal marketing concept.