(Consider This) Consumers might leave a fast-food restaurant without being served because
A) they are misinformed about the marginal cost and marginal benefits of the food being served.
B) they conclude that the marginal cost (monetary plus time costs) exceeds the marginal benefit.
C) the environment is not conducive to a rational choice.
D) the lines waiting for service are not of equal length.

Question

Quizplus · Accepted Answer

Consumers may leave a fast-food restaurant without being served when they conclude that the marginal cost (monetary plus time costs) exceeds the marginal benefit of the food being served. This could happen, for instance, when the menu prices are too high, the wait time is too long, or the food quality is unsatisfactory. Consumers are rational decision-makers who weigh the costs and benefits of every choice they make, so they are likely to avoid a transaction that does not meet their preferences or expectations. Therefore, the most plausible reason for consumers to leave a fast-food restaurant without being served is that they have assessed the trade-off between the cost and benefit of buying food and concluded that it is not worthwhile.

(Consider This) Consumers Might Leave a Fast-Food Restaurant Without Being