By entering a market later,
A)customer uncertainties have already been substantially reduced.
B)the venture can build a reputation as a "founder."
C)the company can erect barriers to entry and imitation.
D)the player gets to operate only for a grace perioD.

Question

Quizplus · Accepted Answer

Entering a market later allows a company to benefit from reduced customer uncertainties as the market and its dynamics are already established by earlier entrants.

By Entering a Market Later