__________ is defined as having a superior marketplace position relative to competitors.
A) Competitiveness
B) Competitive advantage
C) A Winning strategy
D) Market dominance

Question

Quizplus · Accepted Answer

Competitive advantage is the term used to describe a superior market position relative to competitors. It can come from a variety of factors, such as lower costs, unique product offerings, or a strong brand reputation. Market dominance (choice D) can be one potential outcome of having a competitive advantage, but it is not the same thing. Choices A and C are related to overall success in the marketplace but do not capture the idea of a superior position relative to competitors.

__________ Is Defined as Having a Superior Marketplace Position Relative