P&G operates many different divisions to sell its various consumer brands. Jif peanut butter is one of the many products made by P&G. Imagine that P&G decided that Jif peanut butter should be the peanut butter served in 80% of the school districts in the Southeastern U.S. by the end of 2009. For P&G this would be an example of a(n):
A) corporate strategy
B) operational goal
C) tactical goal
D) business strategy
E) functional strategy

Question

Quizplus · Accepted Answer

This would be an example of a business strategy because it involves making strategic decisions at the business unit level (in this case, the Jif peanut butter brand) about how to compete successfully in the market, specifically targeting a significant market share in the Southeastern U.S. school districts.

P&G Operates Many Different Divisions to Sell Its Various Consumer