McDonald's makes its unique McRib sandwich "available for a limited time only," usually in the fall.Such a strategy is likely to _____
A)increase its marginal value to the consumer.
B)decrease its average cost of production.
C)restrict the entry of competitors in the long run.
D)decrease its demand.
E)result in a short-run economic loss.

Question

Quizplus · Accepted Answer

By making the McRib sandwich available for a limited time only, McDonald's creates a sense of scarcity and exclusivity that increases its marginal value to the consumer. This can lead to higher demand and prices for the sandwich during the limited time it is available.

McDonald's Makes Its Unique McRib Sandwich "Available for a Limited