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Laurie Inc

Question 102

Multiple Choice

Laurie Inc.is the largest fashion retailer in Europe.Which of the following is not likely to be a barrier to entry into the apparel industry that protects Laurie's market power?


A) the development of a new item within two weeks, as opposed to an industry average of nine months
B) the availability of 10,000 new designs a year
C) a well-established brand name
D) low expenditure on advertising
E) heavy expenditure on promotion and advertising

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