Wendy's restaurants must decide whether to grow their own potatoes for French fries or buy them.If they buy rather than grow,then they have opted to _____

Question

Quizplus · Accepted Answer

Integrating vertically means bringing a part of the production process in-house. In this case, buying potatoes would mean outsourcing a part of the production process, while growing their own potatoes would mean integrating vertically by bringing potato cultivation in-house.

Wendy's Restaurants Must Decide Whether to Grow Their Own Potatoes