Chruch Corporation manufactures numerous products, one of which is called Tau42. The company has provided the following data about this product:

-From a value-based pricing standpoint what is the reference value that Blauvelt should consider when pricing model GZ-29?
A) $205,000
B) $149,000
C) $245,000
D) $447,000

Question

Chruch Corporation manufactures numerous products, one of which is called Tau42. The company has provided the following data about this product:
 
-From a value-based pricing standpoint what is the reference value that Blauvelt should consider when pricing model GZ-29?
A) $205,000 
B) $149,000 
C) $245,000 
D) $447,000

Quizplus · Accepted Answer

The reference value is the price of the competing alternative, which in this case is $149,000.

Chruch Corporation Manufactures Numerous Products, One of Which Is Called