Systematic decision making requires that message content be dictated primarily by the media vehicle used to reach the target audience.

Name: Systematic decision making requires that message content be dictated primarily by the media vehicle used to reach the target audience.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Systematic decision making requires that message content be dictated primarily by the characteristics and preferences of the target audience, not the media vehicle used to reach them.

Systematic Decision Making Requires That Message Content Be Dictated Primarily