Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind.Karen is writing a _____.
A) relationship statement
B) creative brief
C) positioning statement
D) contact brief
E) touchpoint

Question

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind.Karen is writing a _____.
A) relationship statement 
B) creative brief 
C) positioning statement 
D) contact brief 
E) touchpoint

Quizplus · Accepted Answer

A positioning statement is a concise statement that encapsulates the key idea that a company's brand is intended to stand for in the target market's mind. It communicates the company's unique value proposition and how it differs from competitors.

Karen Is Attempting to Put into Words the Key Idea