Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
A) positioning statement
B) contact point
C) relationship statement
D) creative brief
E) creative platform

Question

Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels? 
A) positioning statement 
B) contact point 
C) relationship statement 
D) creative brief 
E) creative platform

Quizplus · Accepted Answer

A positioning statement encapsulates what a brand stands for in its target market's mind. It outlines the key benefits and unique selling proposition of a brand and helps guide all marketing communications to ensure consistency in delivering the same idea across all media channels.

Which of the Following Encapsulates What a Brand Is Intended