Allison is trying to determine how much to allocate for advertising and how much to allocate for promotions during the next year.Which implementation decision is Allison making?
A) mixing elements
B) creating messages
C) selecting media
D) establishing momentum
E) targeting

Question

Allison is trying to determine how much to allocate for advertising and how much to allocate for promotions during the next year.Which implementation decision is Allison making? 
A) mixing elements 
B) creating messages 
C) selecting media 
D) establishing momentum 
E) targeting

Quizplus · Accepted Answer

Allison is making a decision about how to allocate her budget between two different promotional elements, advertising and promotions. This falls under the category of mixing elements, which refers to decisions about how to combine and allocate resources across various marketing elements to achieve marketing objectives.

Allison Is Trying to Determine How Much to Allocate for Advertising