One important factor that has led more firms to perform research and acquire data to determine whether implemented marcom decisions have accomplished the objectives they were expected to achieve is _____.
A) increasing demand for accountability
B) rapidly changing consumer tastes and preferences
C) changing economic conditions
D) increasing marcom expenses
E) less reliance on outside agencies to perform the marcom function

Question

One important factor that has led more firms to perform research and acquire data to determine whether implemented marcom decisions have accomplished the objectives they were expected to achieve is _____.
A) increasing demand for accountability 
B) rapidly changing consumer tastes and preferences 
C) changing economic conditions 
D) increasing marcom expenses 
E) less reliance on outside agencies to perform the marcom function

Quizplus · Accepted Answer

Increasing demand for accountability has led firms to seek measurable outcomes from their marketing communication activities. This has resulted in a greater emphasis on research and data acquisition to assess the effectiveness of marcom decisions in achieving their objectives.

One Important Factor That Has Led More Firms to Perform