Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n)__________ appeal.

Question

Quizplus · Accepted Answer

Estella is trying to communicate tangible features and relative advantages, which falls under informational appeal. The aim is to provide factual information to help consumers make informed decisions.

Estella Is Trying to Create an Advertising Message That Communicates