Thomas had conducted a thorough pretest before the new ad campaign,so he was fairly sure the elements would work together.A lot was riding on the success of the ad campaign,so he couldn't wait until the campaign was over to see how well it did.During the campaign,he will be monitoring the sales volumes on a daily basis as part of his

Question

Quizplus · Accepted Answer

Monitoring sales volumes on a daily basis during the campaign is a part of tracking, which involves measuring the effectiveness of advertising during or after the campaign. Cause-related marketing involves partnering with a social cause to drive business, pulsing refers to intermittent advertising, flighting involves alternating between periods of intense advertising and no advertising, and lifting refers to a short-term spike in sales due to advertising.

Thomas Had Conducted a Thorough Pretest Before the New Ad