Integrated marketing communications represents the __________ element in the four Ps of a firm's marketing mix.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refers to the coordination and integration of all marketing communication tools, avenues, and sources within a company to present a consistent, clear, and compelling message about the company, its brands, products, and services. Promotion is the element of the marketing mix that comprises all the communication tools and tactics that a company uses to communicate with customers to promote and sell its products or services. Therefore, integrated marketing communications represent the promotion element in the four Ps of a firm's marketing mix. Pricing refers to the process of setting prices for products or services, product refers to the tangible and intangible attributes of a product or service, and place pertains to the distribution and logistics of getting products and services to the customers. Partnering is not one of the four Ps of marketing mix.

Integrated Marketing Communications Represents the __________ Element in the Four