The right communication channel to use in IMC is
A) the traditional channel used in that particular retail sector.
B) network advertising, local newspapers, and regional radio stations.
C) the one that will connect to the desired recipients.
D) the one with the best encoding capabilities.
E) the one that maximizes decoding difficulty.
Correct Answer:
Verified
Q41: If you ever watched a television commercial
Q41: _ is any interference in the IMC
Q42: In simple terms, the AIDA model is
Q43: The sender of an integrated marketing communication
A)
Q46: The _ loop allows the receiver to
Q47: In the IMC process,noise can occur as
Q50: Advertising agencies often provide the IMC function
Q51: Though advertising experts wish it were true,there
Q54: Sales data, complaints, compliments, and redemption rates
Q60: _ refers to the process by which
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