All of the following are interactive elements of an IMC strategy except

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Quizplus · Accepted Answer

Public relations is not an interactive element of an IMC strategy as it focuses on managing the communication between a company and its stakeholders through media coverage and other forms of communication, but it does not involve direct interaction with consumers. Personal selling, consumer contests, mobile marketing, and online marketing are all interactive elements as they involve direct communication and engagement with consumers for the purpose of promoting a brand or product.

All of the Following Are Interactive Elements of an IMC