Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on
A) in-store promotions.
B) billboard and other outdoor advertising.
C) supply chain relationships.
D) off-price wholesaling.
E) mass media advertising.

Question

Quizplus · Accepted Answer

In-store promotions are the most effective way to influence and increase sales to customers who are already in the store. This can include sales, discounts, loyalty programs, and product demonstrations. Focusing on in-store promotions will allow Kim to target and appeal to her immediate audience without spending money on reaching out to a larger, less targeted group of people.

Kim Wants to Maximize Sales to the Customers Who Walk