When a company offers consumers the ability to make purchases via a smartphone,this is known as
A) M-commerce.
B) smart retailing.
C) cell selling.
D) P-commerce.
E) channel expansion.

Question

Quizplus · Accepted Answer

M-commerce stands for mobile commerce and it refers to the ability to conduct commercial transactions via a mobile device, such as a smartphone. It allows consumers to shop online, make payments, and manage their accounts using their mobile devices.

When a Company Offers Consumers the Ability to Make Purchases