Having no intermediaries between the buyer and seller is a defining characteristic of a(n)_______ marketing channel.
A) indirect
B) vertical
C) horizontal
D) simple
E) direct

Question

Quizplus · Accepted Answer

Direct marketing channel is the type of marketing channel where there are no intermediaries between the buyer and the seller. In this type of channel, the seller directly interacts with the final consumer to sell the product.

Having No Intermediaries Between the Buyer and Seller Is a Defining