The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales.But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category.This misalignment of goals will likely lead to a ________ channel conflict.

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This is a classic example of a vertical channel conflict, which is the type of conflict that arises when there is a disagreement or misalignment between two entities that are located at different levels of the supply chain. In this case, Stanley and Home Depot are located at different levels in the supply chain, and they have different goals and objectives. Stanley wants Home Depot to carry only its tools, while Home Depot wants to carry a mix of tool brands to maximize sales in the tool category. This misalignment of goals is likely to lead to a vertical channel conflict.

The Stanley Company Wants Home Depot to Carry All Its