Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is
A)collaboration creates transactional relationships.
B)the most powerful member of the supply chain always wins.
C)each party wants something from the others.
D)the participants must create the best possible EDI system.
E)retail floor salespeople need emotional support from management.

Question

Quizplus · Accepted Answer

The basic motivating factor in interactions between buying entities in marketing channels and supply chains is that each party wants something from the others. This could be anything from goods or services to information or support. Collaboration and transactional relationships may result from these interactions, but the ultimate motivation is the fulfillment of each party's needs or desires. The idea that the most powerful member of the supply chain always wins is not necessarily true, and the creation of an EDI system may be a means to an end, but it is not the motivating factor in these interactions. The emotional support of retail floor salespeople is also not directly related to the motivations behind marketing channels and supply chains.

Marketing Channels and Supply Chains Comprise Various Buying Entities That