Although conflict is likely to occur in any marketing channel,it is generally more pronounced when

Question

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When channel members are independent entities, there is a greater chance of conflict as they have competing goals and there is no direct control or authority over each other. In contrast, choices A, B, and C all suggest a power dynamic where one member is pressuring another, which can lead to conflict but may also be resolved through negotiation or better management. The state of the economy is generally not a direct cause of conflict in marketing channels.

Although Conflict Is Likely to Occur in Any Marketing Channel,it