In a(n)__________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.
A) cooperative
B) independent
C) contractual
D) administered
E) corporate

Question

Quizplus · Accepted Answer

An independent marketing channel is characterized by several independent members who operate in their own self-interest and work towards maximizing their own profits. In this type of channel, there is little coordination or cooperation between the members, and their actions may even harm the other members.

In A(n)__________ Marketing Channel,several Independent Members Each Attempt to Satisfy