The marketing of services differs from product marketing because services are all of these except
A) intangible.
B) inseparable.
C) heterogeneous.
D) renewable.
E) perishable.

Question

Quizplus · Accepted Answer

The best choice is D because services being renewable is not a characteristic that sets them apart from product marketing. The other four choices - intangibility, inseparability, heterogeneity, and perishability - are all characteristics unique to services and differentiate them from product marketing.

The Marketing of Services Differs from Product Marketing Because Services