Cheryl will let only Martiné cut her hair.She has tried other stylists,but she knows from experience that Martiné cuts her hair well every time.For Cheryl,__________ is the most important of the five service quality dimensions.

Question

Quizplus · Accepted Answer

Reliability is the dimension that refers to the consistency and accuracy of the service. In this scenario, Cheryl values Martiné's consistency in cutting her hair well every time, which aligns with the reliability dimension.

Cheryl Will Let Only Martiné Cut Her Hair