What is the difference between a service standard of "be nice to customers" as compared to a service standard of "greet every customer,and if possible by name"?

Name: What is the difference between a service standard of "be nice to customers" as compared to a service standard of "greet every customer,and if possible by name"?
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The Answer of What is the difference between a service standard of "be nice to customers" as compared to a service standard of "greet every customer,and if possible by name"?

What Is the Difference Between a Service Standard of "Be