Many restaurants roll out new ideas first in Orlando, Florida, a location that attracts a vast range of diverse tourists and thus might offer insights into what various consumer groups will like. This is an example of
A)target marketing.
B)test marketing.
C)product marketing.
D)product launching.
E)premarket testing.

Question

Quizplus · Accepted Answer

This is an example of test marketing, which involves launching a product or service in a limited market to gauge its response before a broader launch. In this case, restaurants are testing new ideas in Orlando, Florida, to gain insights into what consumer groups will like.

Many Restaurants Roll Out New Ideas First in Orlando, Florida