A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation.The company is currently engaged in concept testing.The most important question during this phase of product development pertains to

Question

Quizplus · Accepted Answer

During the concept testing phase, the most important question pertains to the respondents' purchase intentions if the product were made available. This feedback is crucial in determining the viability of the product and its potential success in the market. The cost of research and development, manufacturing, marketing, and advertising are all important factors, but determining the potential demand for the product is the most critical aspect of concept testing.

A Company Has a New Concept for a Lightweight Electric