Because a market is saturated, firms may attempt to enter new geographical markets that may be less saturated. For example, pharmaceutical companies are realizing that they need to turn to ________ for continued growth in the coming years.
A)BRIC countries
B)third-world countries
C)communist countries
D)Germany
E)France

Question

Quizplus · Accepted Answer

BRIC (Brazil, Russia, India, China) countries are emerging markets with growing economies and populations. Pharmaceutical companies may turn to these countries for growth opportunities as they may have lower market saturation and increasing demand for healthcare products.

Because a Market Is Saturated, Firms May Attempt to Enter