Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them.An example of such a mature product is
A) e-books.
B) refrigerators.
C) the VCR.
D) smartphones.
E) None of these; no product can stay in the maturity phase and survive for very long.

Question

Quizplus · Accepted Answer

Refrigerators are an example of a product that has remained in the maturity phase for a long time. They are a staple in households worldwide, with incremental improvements over time rather than significant innovations that would start a new product life cycle.

Some Products May Stay Comfortably in the Maturity Phase of the Product