During the ________ stage of the product life cycle, firms either position themselves for a niche segment of diehard consumers or they completely exit the market.
A)introduction
B)leveling
C)maturity
D)growth
E)decline

Question

Quizplus · Accepted Answer

During the decline stage of the product life cycle, sales and profits decrease, and firms must decide whether to focus on a niche segment of loyal customers or exit the market altogether. The other options mentioned (introduction, leveling, maturity, and growth) occur earlier in the product life cycle and do not involve a decline in sales and profits.

During the ________ Stage of the Product Life Cycle, Firms