On the basis of the research it has gathered on consumer perceptions,the tests it has conducted,and competitive considerations,the XYZ firm confirms its target market (or markets)and decides how its product will be positioned.Then the firm finalizes the remaining marketing mix variables for the new product,including the marketing budget for the first year.This process illustrates
A) the product launch.
B) the company's evalutation of results.
C) premarket demonstrations.
D) alpha testing.
E) beta testing.

Question

Quizplus · Accepted Answer

The process described involves determining the target market and positioning the product, as well as finalizing the marketing mix and budget for the launch of a new product. This process is known as product launch, making option A the correct choice.

On the Basis of the Research It Has Gathered on Consumer