For luxury carmakers,the lowest-end models in their product lines often represent only a small portion of their sales.Yet these models are critically important when it comes to attracting new customers and,potentially,establishing their lifelong

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The lowest-end models in luxury carmakers' product lines are important for attracting new customers and establishing their loyalty to the brand. This means that the critical factor is the customer's loyalty to the brand rather than just being aware of the brand or identifying the product of the brand. Perceived value and association of the brand may be important factors, but loyalty is the most relevant in this context.

For Luxury Carmakers,the Lowest-End Models in Their Product Lines Often