When Disney flooded retail stores with products based on its movie,this illustrated

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Disney flooding retail stores with products based on its movie illustrates brand licensing. Brand licensing refers to a brand allowing another company to use its intellectual property, such as characters or logos, for a fee. In this case, Disney allowed other companies to use its movie characters for merchandise, generating additional revenue for Disney while expanding the reach of its brand.

When Disney Flooded Retail Stores with Products Based on Its